IT Agility

Site reliability engineering for the connected world: Revolutionize your IT Ops

Modern business cannot afford the conflict between the urgent need to manage a dynamic situation and the strategic need to build for the future.

In today’s new-age markets, every major business is tech driven and, data is its backbone. Its IT success depends on its ability to develop, test, and deploy features (or products if you’re a pure tech player) at scale and at a faster rate than competitors. The speed at which changes roll out should match customer expectations, else you risk irrelevance.

For example, a business rolling out new products must contend with the constant tussle between the development side, which writes software, and those who run it. DevOps principles seem to alleviate the situation, as they spell out a way to harmonize the two silos. Perhaps your company has crossed this bridge.

But this perfect picture may not match your reality. Incidents and downtime may undermine the DevOps effort, forcing resources to manage them. A meltdown of IT Operations (ITOps) can bring development to a dramatic halt; or many small ones can bleed your operations to a state of stagnation.


SRE effectively ends the age-old battle between development and operations.

The answer is Site Reliability Engineering (SRE) principles, which is a prescriptive way of implementing DevOps. SRE creates a playbook that streamlines ITOps and shields people from critical situations, while those are being handled.

Development teams can focus on feature development instead of achieving and maintaining service levels in the form of incidents and uptimes, thereby improving the reliability of the business-critical operation.

Product Engineering

Speed-up entertainment services rollout

Implementing an effective CI/CD setup to deliver high-value media services with agility

Online video consumption has been increasing tremendously with a rapid change in consumer expectations to have a seamless viewing experience across various digital devices. To capture this growing demand, it is critical for DSPs to deliver fast-track rollout of NextGen media services.

However, DSPs are facing major challenges in orchestrating and managing rollouts of innovative features, converged live TV and curated media services within a short span of time. This complexity further increases when DSPs need to cater to multiple geographies.

Unlike OTT players, DSPs have been limited with extremely long development and rollout timelines for new services and offerings. Primarily because of the enormous amount of vendor-specific hardware and software applications that do not support rapid changes.

An effective continuous integration and continuous deployment (CI/CD) approach enable DSPs to achieve same innovative services and delivery agility that OTT providers are offering to stay competitive. This insight talks about different enablers that will help DSPs in adopting an effective CI/CD setup for faster rollout of NextGen media services. Implementing these enablers would further ensure high-quality, right first time and consistent right delivery of media services across multiple geographies and drastically cut down on the product’s time to market.

Implementing CI/CD architecture accelerates media service rollouts by 60% providing enhanced content and features to the customers.