SUCCESS STORIES / Digital Customer Experience

Portal experience becomes the key ingredient for customer delight

Prodapt joined hands with North America’s leading service provider to reimagine the customer experience that helped them win the world's premier Stevie® Awards

Background

Organizations are adopting digital transformation in a fiercely competitive market to stay relevant and improve customer experience. Many organizations face challenges with successfully orchestrating digital transformation, which requires consolidating several applications across multiple platforms.

What strategy should service providers adopt to create true business agility and respond quickly to changing customer expectations to unify their customer-facing portals and improve customer experience?

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51% increase in portal revenue

57% enhancement in mobile app rating

70%improvement in portal responsiveness

Client Situation

Our client is a leading provider of advanced network communications and technology solutions for consumers, small businesses, enterprise organizations, and carrier partners across the US. They had acquired three companies which resulted in different customer-facing portals, making customer service difficult.

Those companies had their respective systems and data, which were difficult to integrate and manage, leading to high operational costs. To reduce the expenses, the client planned to unify all the services and offer an integrated digital experience to their customers.

They approached Prodapt to consolidate their backend systems and relaunch their portal to bring together information, services, and engagement to support customers.

Our new unified portal opened new communication channels with customers, increasing engagement and satisfaction.

Diagnosis

The critical challenges in their digital journey were the complex nature of web portals built on fragmented and non-standard technology platforms. These disjointed applications and portals resulted from mergers and acquisitions that consumed many of the organization's resources.

Due to the lack of a unified portal, they had to log into multiple systems using different user IDs, which frustrated the users resulting in low mobile engagement and inconsistent experiences. They also needed to build consistent branding across channels and marketing initiatives and reduce the costs of managing various portals.

The lack of intuitive self-care features like billing, payments, Wi-Fi management/security, chat, and feedback functionalities impacted the customer experience.

Solving It

To overcome the above challenges, Prodapt offered a solution that consolidated multiple portals into one unified portal with modernized self-help functionality.

Our unified portal was built on highly extensible/modular architecture for heterogeneous platform integration. It brought together information, services, and engagement, providing customers with real-time access to account management functions, visibility, and support. It was a unified portal with essential self-service enablement features that provided one-click access to various functionalities, greater control, and visibility into the services for the customer.

We also built a simplified mobile application that enabled the customers to connect on the go. We introduced a feedback portal that provided insights to improve customer experience and the KPIs of the website. We implemented ChatBot & CMS–integrated Salesforce Live Chat and Bot Press for customer direct chat facility.

The unified portal helped the client achieve an increase in the channel portal revenue by 51% and mobile app rating by 57%. The responsiveness of their portal improved by 70%. The client has also been conferred GOLD STEVIE® WINNER awards for Integrated Mobile experience, best user experience, and utilities & services.

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