Bringing new products to its customers faster, gives the company its edge

How a ground-up reconstruction of an order fulfilment process enabled our client with a faster rollout of differentiated products/services in a commoditized market


In this age of hyper-competition, tech-driven companies have to roll out new products and services much faster to fulfill customer demands. This makes business agility a major ingredient for success, failing to which an organization would lag despite having a stellar/outstanding product portfolio.


50% 50% faster product rollout

50% increase in overall productivity

30% reduction in operational expenses

 66% 66% reduction in time needed for environment setup

Client Situation

Our client, a Croatian subsidiary of a global communications major, was facing such a problem. They had worked hard to escape commoditization with next-generation digital product portfolio. But obstacles in fulfilling client orders on time bottlenecked effective rollouts. They risked being seen to lag; and sustain their position as a preferred service provider.

Previous attempts to rework on the process stack had failed. “The elephant proved too big to tame,” as a Prodapt engineer involved with the discovery process put it.

Legacy systems, accumulated over decades, are at the root of the problems of many businesses that struggle with today’s disruptive environment. Our client exemplified this trend. In addition, operating costs of order management were needlessly high, but these were just the tip of the iceberg.

Prodapt demonstrated a digital-first architectural strategy that allowed its client to respond faster to market changes and deliver a superior customer experience.


The complexity arises due to the legacy order management suite. There were dozens of sub-processes, departments, and partner organizations involved in rolling out a service to a customer. As a result, it was difficult to scale with multi-faceted dependencies and inadequate visibility of the complex ecosystem. It stifled innovation internally and hampered business agility in taking products and services to customers faster.

Solving It

Prodapt started by addressing each leg of the problem. We studied their end-to-end order management process and eventually broke it down into a set of connected microservices (called stacks).

Cloud-native and microservices-based order management

Prodapt was able to combine its digital transformation capabilities and experience for clients in similar situations worldwide.

The entire order management system was moved to an open-source, cloud-native, and microservices-based architecture so that it could be scaled easily. It was then reconstructed from the ground up, including key applications like order capture, order execution, product catalog, asset management, user documentation, notifications, and more.

The order management stack included 120+ points that could integrate with the API for exchanging data. It also had 60+ loosely coupled components to ensure that changes done in one component didn’t impact the other.

 Prodapt enabled the telco to rollout new products into the market 50% faster and compete more effectively. Operating expenditure came down by 30% while the employees can spend 44% less time ensuring the fulfillment of an order and can rather focus on serving customers even better.

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