Client Situation
Our client is a prominent American media conglomerate operating multiple television channels, syndicated digital content, direct-to-consumer apps, and more. They are popular for their diverse content portfolio, spanning documentaries, reality shows, and scripted series, and are constantly faced with the challenge of adapting to the ever-changing business landscape.
Amidst continuous launches of direct-to-consumer and digital services, the business realized a need for improved data management characterized by interconnectivity, cohesive strategy, easy access, enhanced technology, automation, as well as broader skillsets.
The executive leadership decided to review its data management process to inculcate a data-driven culture and improve data quality. Their immediate focus was to undertake a Data Review to enhance their understanding of how customers utilize data and realize its value.
To achieve this objective, they engaged the expertise of Prodapt for a comprehensive Data Review initiative. This was intended to delve deeper into their data resources, assess their value, and develop a strategic plan to unlock their full potential.