Insights / Operational Excellence

Enhancing your business operations with AI/ML

Leverage AI/ML to enhance the efficiency of your day-to-day business operations and improve customer experience

Today’s digital-savvy customers demand advanced and ultra-rich experiences. Therefore, factors like service availability, turnaround time, and quality of service (QoS) are becoming increasingly important. But the question remains how can Service Providers bridge the huge gap that currently exists between customer demands and their fulfillment?

Service providers’ current infrastructure and service delivery approach are unable to match up with customer expectations. There is a dire need to enhance their key operational areas such as customer service, service assurance and network automation.

Artificial Intelligence/Machine Learning (AI/ML) technology, with its recent advancements, is fast becoming the choice of service providers to bridge this gap and improve operational efficiency. AI/ML systems, together with Bigdata, can process huge amounts of historical and real-time data from various systems such as CRM, billing systems, NMS/EMS, and product catalogues to provide actionable insights and predictions.

Service providers must adopt AI/ML solutions in their infrastructure to offer next-generation services and experiences.

  • Intelligent software-defined approach for operations and delivery of services (virtualization, self-healing, and self-learning networks)
  • Automation of customer service and customer experience improvement (chatbots, virtual assistants)
  • Predictive maintenance and agile operations (automated problem detection, troubleshooting, and optimization of networks)
  • Innovation in subscriber profiling, usage analysis, and personalized offers


Approximately 63.5% telecom companies are committing investments on AI systems to improve their infrastructure and enhance operational efficiency – IDC.

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