Categories
Digital Customer Experience

Simplify e-commerce selling

Gain wins by successfully recreating the offline buying experiences online

Understanding your customers needs and preferences has become increasingly crucial to winning in the digital economy. Digital commerce excels at providing choices to the long tail of users. Yet this very strength can result in a lack of intuitiveness for customers.

The promise of friction free commerce is a receding horizon. One reason is that the websites and user interfaces fail to comprehend their customers, leaving them confused and disappointed. As a result, the customer ends up switching to offline stores, which impacts the business’s potential to monetize their eCommerce platform.


The success of the digital economy increasingly depends on knowing your customers’ needs and preferences.

As an enterprise, you need to uncover innovative ways to transform your e-commerce platform. Adopt disruptive solutions that will revolutionize your e-commerce space by encouraging more customers to go online. Focus on these four key areas to re-imagine your e-commerce platform:

  • Perform competitor, product and customer analysis to benchmark ideas and bring in best practices
  • Visualize how users behave and interact across the web pages to improve user engagement
  • Use features (e.g., flagging), tools, and systems to swiftly deliver new products and offerings to customers
  • Build SEO engine to improve site performance
Categories
IT Agility

Modernize to move at speed

A cloud-native order management can boost speed, scale, and operational efficiency

Fulfilling customer orders timely and accurately has always been critical for businesses to succeed. But achieving this has become a lot harder with rising customer expectations in the digital era. Today’s consumers seek instant gratification. They want new digital services enabled instantly on the device of their choice, on any platform over the phone or online – all of these with as little friction as possible.

So, what stops businesses from exceeding their customer expectations while fulfilling orders? Why are there high order fallouts and failure to meet the promised due date of order activation? Why are the businesses not able to customize and deliver new product offerings quickly as per the varied needs of their customer? Even if they do so, why does it become so costly and time-consuming?

The core problem lies within the legacy order management application that has grown like a huge elephant over time – making the entire ecosystem more complex and rigid to process new orders. It stifles innovation and drives up costs. To overcome this, leading businesses have started their journey to transform legacy order management.


Cloud-native digital platform for order management boosts service providers’ speed, scale, and operational efficiency, enabling them to thrive in the digital era.

A cloud-native digital platform is an ideal transformation approach that can boost speed, scale, and operational efficiency. But that is easier said than done. Businesses need to re-construct the application ground up, which means the entire order management stack should be rewritten from scratch, including key applications like order capture, order execution, product catalog, asset management, user documentation, notifications, and more.