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Cloud

Breaking the barrier between Machine Learning (ML) prototype and production

Leverage MLOps to scale and realize the ML use cases faster

Most businesses in the ‘Connectedness’ industry have started embracing Machine Learning (ML) technology to provide effective customer service to the customers. However, managing these ML projects and putting them into action is challenging. For service providers who strive to move beyond ideation and embed ML into their business processes, Machine Learning Operations (MLOps) will be a game-changer. According to Gartner, “Launching ML pilots is deceptively easy but deploying them into production is notoriously challenging”. Listed below are a few challenges that make it hard to scale ML initiatives.

  • Lack of automated mechanism to address the change request in ML pipeline
  • Inefficient ways of retraining and deploying the ML models to accommodate the data changes
  • Lack of in-depth visibility of the model’s performance

Service providers need to implement the MLOps approach to overcome these challenges, which automates and monitors the entire machine learning life cycle. It enables consistent improvement in the baseline accuracy and accelerates the production time of ML models.


Launching ML pilots is deceptively easy but deploying them into production is notoriously challenging.

The successful implementation of the MLOps approach requires the right set of enablers such as de-coupled architecture, standard change management process, automated retraining and deployment of ML models, and continuous monitoring.

Categories
Cloud

To treat, or not to treat: Increase marketing ROI with targeted campaigns, through uplift modelling

While running direct marketing campaigns, businesses must map the right customers to a given promotional offer to maximize the campaign effect. For example, which customers should receive a discount on subscription, to minimize the business overall churn rate.

Different methods can be used to identify the right set of target customers for campaigns, such as, manual spreadsheet-based statistical modelling and outcome modelling. These methods, however, have some limitations like:

  • Randomized and inaccurate list of target customers
  • Lack of granular details such as which customers are most likely to respond to marketing campaigns
  • Low marketing ROI due to poor response rate from customers

Machine Learning (ML)-based uplift modelling is a promising approach to overcome the above limitations. It allows businesses to categorize customers as the ones who are likely to respond positively to a campaign and those who would remain neutral or even react negatively.

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An uplift model increases marketing ROI by determining the right target customers.

A well-executed uplift model would improve a business marketing efficiency and help in driving higher incremental revenue. The successful implementation of the model requires the right set of enablers such as raw data acquisition, feature engineering, and AI/ML model development.

Categories
Cloud

Explainable Machine Learning (ML) models demystified

Enable 5X transparency in AIOps, achieving a more reliable and accurate business outcome

Service providers in the connectedness vertical embrace Artificial Intelligence for IT Operations (AIOps) to transform their businesses, but the users are hesitant in entrusting their operations to a complexly driven platform that provides no clarity and visibility into its functionality. Due to the lack of transparency, service providers are concerned about making bad decisions based on AI recommendations and the liability of such decisions and actions.

In their quest for autonomous operations, service providers seek to be more proactive with predictive analytics, where the machines make most of the decisions and help engineers take preemptive actions. However, the engineers need to have complete visibility into the underlying logic used by the AIOps and the ability to validate if the outcome is reliable.

Figure1: Assisted Artificial Intelligence and Machine Learning Framework


To accelerate AI/ML model development with enhanced transparency, enterprises must switch from existing auto-machine learning to assisted AI/ML framework-based solutions.

Explainable Machine Learning (ML) models aim to solve this problem by explaining the logic of the AIOps solutions so that the users can easily understand the outcome. The model explains the application of the AI solution and its result to the users in a way that they can clearly understand, rely on, and trust the outcome. Explanation in the ML model can be viewed as a means to transforming a black-box AIOps into a glass-box AIOps, by precisely lifting the veil on its computing and logic.