35-40% increase in uplift metric by modeling churn propensity
5X enhancement in marketing campaign ROI
30% improvement in customer retention every quarter
5% improvement in payment rates
About the Customer
The customer is a leading communications company with operations in Chile, Puerto Rico, the Caribbean, and other parts of Latin America. Their business products and services also include enterprise-grade connectivity, data center, hosting and managed solutions, as well as information technology (IT) solutions.
The Business Challenge
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