With ever changing consumption patterns of digital services, dynamic partner ecosystem, and an evolving regulatory landscape, DSPs need to bring up a differentiated consumer experience to establish a market share and improve profitability. A communications service provider needs to transform from being a traditional service provider to an integrated digital service provider (IDSP) in order to be relevant in the changing DSP ecosystem.

While simplified and standardized O/BSS systems are needed, a comprehensive CRM solution should be integrated with business critical applications such as billing and order management system as well as peripheral business applications.