Digital Service Providers (DSPs) operating in diverse markets often struggle to accelerate revenue generation through their e-commerce platform. According to Mckinsey, ‘a successful e-commerce platform needs to continuously evolve and cater to the changing needs of the customer’. Among the 50 global brands used as a benchmark, companies in the top quartile sign up 50 times more customers online than those in the bottom quartile by focusing on a few basic measures along the customer life cycle.
Unlike the digital natives, driving the customers to the e-commerce site and keeping them engaged remains a challenge for most Telcos.
Major challenges in driving the customers online and generating higher revenue are:
- Complex user journey leading to low sales conversion ratio (visit to purchase)
- Low application resilience and frequent downtime, especially during peak hours, impacting the customer experience
- Legacy infrastructure, rigid IT systems, and lengthy operational workloads affecting time-to-market for new services
These challenges, in return, impact the revenue, cost, and customer experience.
This insight highlights 4 key focus areas to re-imagine DSPs’ e-commerce platform:
- Perform bespoke analysis – Benchmark ideas and bring in best practices to formulate the right re-imagining strategies
- Implement contextual interactions – Improve user engagement and decision making by 40%
- Accelerate content delivery – Reduce time-to-market for new products and offerings
- Enable digital marketing readiness – Improve SEO and site performance
Download this insight to know more about:
- 4 key focus areas for DSPs to successfully re-imagine their e-commerce platform
- Business benefits achieved by a leading DSP in Europe after re-imagining their e-commerce platform – improved online sales conversion by 3X, increased annual portal channel revenue by 50%, reduced time-to-market by 35% and improved the site performance by 30%
- Viji Chandrasekar
- Prathap MS
- Abhay Goyal
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