Event – Alt-net Fibre Sales Webinar-news


About the Webinar

About the Webinar

UK urgently needs a world-class, digital infrastructure to support a competitive economy for its businesses and citizens. Aligned to the pursuit of ambitious government targets for gigabit-capable deployment, Altnets are expected to deliver at least 1/3 of the new infrastructure, helping deliver 100% coverage and contributing £20bn to the UK economy.

While Alt-nets are growing their networks rapidly, there are several barriers to customer adoption​. A survey of customers by the Gigabit take-up advisory group indicated more than half of the customers weren’t fully aware of benefits of Gigabit-capable broadband and were not willing to switch from their existing contracts

Prodapt & Salesforce have developed Fibre 360 – A customer Journey Framework Built on Salesforce Communication cloud for Fibre service providers. This enables the Fibre service providers to educate customers on benefits and acquire customers faster, driving faster revenue growth.

What you’ll learn,

Innovate faster and grow revenue with purpose-built capabilities for Fibre

Rapidly launch offers and services

Engage customers with proactive service

Increase revenue and reduce fallouts with guided user journeys


Gary Heffernan

Gary Heffernan

Vice Chairman – Prodapt

Gary is part of Prodapt’s board of Directors. Gary is a highly experienced executive with a deep understanding of the massive digital transformations underway in the TMT sector. He has a terrific track record in growing successful businesses and building world-class teams. Gary was responsible for Accenture’s TMT business in Europe, Africa, Middle East & LatAm, and led some of Accenture’s largest global client relationships.

Smita Katariya

Vice President – Salesforce Practice at Prodapt

Smita Katariya is a seasoned IT professional with over 20 years of experience. Her experience spans across building high performing teams, selling & delivering multimillion-dollar transformation programs worldwide in the areas of CRM and ERP on several platforms. Prior to joining Prodapt, she was Senior Director – CPQ & Billing at Salesforce.com. During her tenure at Salesforce, she was instrumental in building the CRM Modernization, Sales & Service Cloud Practices and worked with larger global customers in various capacities.

Oisín O'Connor Image

Oisín O’Connor

Sr. Director, Communications Industry, Salesforce

Oisín is a Sr. Director, leading solutions and strategy for Communications in EMEA at Salesforce Industries. He has over 20 years of communications industry across GTM execution, ABM, Product Marketing, Product Development and Product Management through leadership roles with MATRIXX Software, Openet (acquired by Amdocs), eir, 3 UK and VHA Australia (now TPG Telecom).

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