How to build a loyal customer base for your datacenter: Measuring customer loyalty through NPS

Net Promoter Score (NPS): Net Promoter Score is an index (ranging from -100 to 100) that measures the willingness that a customer shows to recommend a company’s products and services to others. It is generally used as a means to gauge the customer’s overall satisfaction with a company’s product or service and the customer’s loyalty to the brand.

Calculating NPS


Why NPS matters?


Factors responsible for low NPS scores



Going beyond SLAs: The art of converting customer’s woes into wow!



Babu Rajesh, Project Manager, IMS Practice

Pravin Dagdee, Head of IMS Practice

Vishwa Ratna Nigam, Manager – Insights


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