Measuring customer loyalty through NPS
Net Promoter Score (NPS): Net Promoter Score is an index (ranging from -100 to 100) that measures the willingness that a customer shows to recommend a company’s products and services to others. It is generally used as a means to gauge the customer’s overall satisfaction with a company’s product or service and the customer’s loyalty to the brand.
Why NPS matters?
Factors responsible for low NPS scores
Going beyond SLAs: The art of converting customer’s woes into wow!
Babu Rajesh, Project Manager, IMS Practice
Pravin Dagdee, Head of IMS Practice
Vishwa Ratna Nigam, Manager – Insights